DIGITAL MARKETING TRENDS FOR 2020




SHOPPABLE POSTS

Create less steps to decrease the chances of sales abandonment.


DIRECT MESSAGING

Messaging apps like WhatsApp and Facebook Messenger or through private messaging can be effective for creating relationships, addressing complaints and taking sales orders.


MICRO-INFLUENCERS

Micro-influencers are popular enough to be in touch with their followers and not overloaded with sponsorship offers. Micro-influencers have a better engagement rate.


PROFESSIONAL INTERACTIVE EMAILS

There have been a swift decline in plain text emails and newsletters. In their place are emails that look professionally designed.


SOCIAL LISTENING

The practice of analyzing the reactions of users and customers to a product or service.


ALTERNATIVE AND NICHE SOCIAL MEDIA CHANNELS

Twitter and Facebook will remain useful for marketing throughout 2020 but alternative social media channels such as Snapchat, Pinterest, Medium and Reddit are seeing new interest and promising growth levels.


VLOGGING

Video blogs are more popular than ever. Vloggers speak directly to the viewer creating a more personal and direct connection with their customers.





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