HOW TO CREATE SOCIAL MEDIA CONTENT THAT GETS MORE LIKES AND ENGAGEMENT


Create Content That People Want to Share


People share content they like and find interesting on Facebook, and when someone shares your post, it gets more exposure.


Some of those people will then go back and like your page.




1. Be Consistent


Consistency is key in social media. For your Facebook page, you should try to post twice a day. Spend a couple minutes making two great Facebook posts each day. Posting too often can cause your best posts to be lost in the clutter and lose your fans attention.


2. Use Images


Good posts with images are the ones that get shared the most and go viral. Take good, relevant, and eye-catching images to use on your Facebook pages to get more shares and more likes.


3. Write a Great Headline


Have you ever read a headline that you couldn’t resist clicking to see the rest of the content? We’ve all been there, and it’s a strategy that you should be using for your own posts.

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. The success of your Facebook post, requires you to write a great headline, and it’s the first impression you make on a reader that will get them to click through or ignore your post entirely.


4. Be You


Your Facebook fans are your fans because they like you, so be yourself on Facebook and use that same authentic tone consistently. Don’t post like a robot, no one wants to read something that sounds boring and doesn’t relate to them.


5. Keep it Simple


The quicker your post is to read the more likely people will actually read it. A big paragraph of content will get skipped over for those short and enticing headlines that people can’t resist clicking.


6. Be Relevant


Depending on the industry of your business, you need to stick with relevant content . It doesn’t do you much good posting about the latest news in politics or health in your in the food industry. Keep your posts focused around your business and events your hosting that are relevant to why your fans liked your page in the first place.


7. Offer Something of Value


Before you post something ask yourself this question, “If I were a fan of this business, would I find enough value in this post to share it with my own friends?”.


8. Run a Contest


Running a contest can encourage your fans to like and share more of your posts with their friends. Create a unique contest to get people to post about your business and reward the winner (ie. the persons picture with the most likes or shares) with a gift card. This gives people a big incentive to like your page and share your content.


9. Use a Call-to-Action


Use some kind of call-to-action in each of your posts. Ask your fans to answer a question, or have fans caption a funny photo. This is a great way to get more people to engage with your posts.


10. Time the Post


What is the best day to post my best content?


On Facebook, 86% of posts that you publish during the week from 1pm-3pm get peak engagement on Wednesday, Thursday and Friday. So why is this? The less people who are at work or highly engaged in their work, the more they are on Facebook. This is why people see more engagement in their posts later in the week, more people are on Facebook looking forward to the weekend.


Worst times to post is on the weekend.

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