Some tips on how to make it easier for busy business owners to make the most of social media posts and improve your presence.
Listen to clients rather than promote products
Commit to social media by creating a strategy.
Establish a goal such as customer retention, brand awareness, lead generation, then act.
Focus your efforts on one or two social networks which give you the best return.
Automate your social media strategy with software or outsource to a social media agency.
Follow other leaders in your industry.
Create a content calendar.
Passion generates content, post about what you love.
Don't be all things to all people, narrow in on a topic.