Here are tips on how to start a successful blog
Create blog posts that serve your larger company goals.
Write like you talk.
Show your personality; don't tell it.
Make your point again and again.
Start with a very specific working title.
Use a specific post type, create an outline, and use headers.
Use data and research to back up the claims you make in your posts.
At a certain point, just publish it.
Blog consistently with the help of an editorial calendar.
Focus on the long-term benefits of organic traffic.
Add a subscription CTA (Call to Action) to your blog and set up an email newsletter.