Every font has a unique personality, so it's important to know which font matches the intended tone of communication. Serif fonts portray tradition, sophistication and a formal tone. San serif fonts are modern humanist and neutral. Slab serifs are bold and contemporary, while scrips are elegant classic stylish and formal.
Here are some tips when working with different styles of fonts and what they represent.
The Psychology of Fonts
When using different fonts together don't use more than 3 font styles. Font styles that work best together.
When choosing a font for a logo, think of what you want to communicate about your business.
