Small businesses actually have advantages over big business when it comes to social media. Using social media helps you to build brand awareness, increase your customer base and connect with current customers.
One study reavealed 90% of marketers say social media is important to their business.
Marketing through social media is easy for small business owners, but you must consistently post on social media pages. The best way to effectively use social media for your business is to set a schedule to regularly engage with your followers.
Here are reasons why small businesses have an advantage over big businesses when using social media.
Small businesses are community and individual focused.
Advertising is less expensive.
You can join other small businesses to create joint social media marketing strategies.
Small businesses offer personalized attention.
53% of consumers want to shop and support small businesses.