Before we look at the stats, we'll take a look at some of the types of video you can create to market your business.
The most common video is the explainer, a short video explaining your products or services. Explainer videos are usually found on the home page, or on a product or landing page.
There are many benefits to video marketing, unfortunately 64% of marketers see video as the most difficult content to create. Here are some of the different types of video content.
Vlogs (video blogs)
Videos of presentations
Product demos and reviews
Recordings of live streams
These video marketing stats reveal the importance of video marketing for your business.
Video marketers get 66% more qualified leads per year.
Video marketers achieve a 54% increase in brand awareness.
45% of people watch an hour or more of video per day.
Half of 18-34s would stop what they’re doing to watch a new video by their favorite YouTuber.
40% of millennials trust YouTube for content, and 60% say some videos have changed their world view.
79% of consumers prefer watching video to reading about a product and almost 50% of web users look for a video before visiting a store
In 2020, there will be almost a million minutes of video per second on the internet and 82% of all consumer web traffic will be video.